Think generous!
Welcome back!
On my last post, I said that for me generosity couldn’t be compatible with business model. I have to admit that my provocative part took over, and that these questions are much trickier to explain. But the debat is now open, and that was the goal of that kind of gentle provocation.
If I can’t consider true generosity - as when you give your money or your time for the others in need without any expectancy of reciprocate - as a good business model, I have to say that generosity may lead to interesting business model on the internet. The very best example is freeware. Instead of creating virus and spyware to build their name, some coders make nice softwares for everyone and for free (and that’s definitely generous actually 
). That is generosity because they spend a lot of their time and money for the others. But it could be a good business model also because they build a reputation based on professionalism and efficiency. So then they are most likely to be able to sell their competencies.
Finally, there is also a third form of generosity on the web which is ‘exchanging’. And this is maybe the basis of the Internet. A long explanation would be inessential, some examples talks about that ‘third form’ far better by themselves: Wikipedia, technical forums, etc.
Here some examples of very good freewares (especially for mac users) :
Techspansion, the home of iSquint
